I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad being presented by a woman who probably doesn’t exist. The ad includes several “tells†that suggest the presenter was artificially created using generative AI — the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions — and Vodafone confirmed my suspicions in its video comments.
In response to a commenter asking why Vodafone couldn’t put “a real person in front of the camera,†the company said it was “testing different styles of advertising — this time with AI,†according to machine translation of the German text. In another comment, Vodafone said that “AI is so much a part of everyday life these days that we also try it out in advertising.â€
As an ad, it certainly captured my attention, but only because my brain registered that there was something “off.â€
This isn’t the first time that Vodafone has embraced generative AI in its ads, having released a commercial last year in which every shot was AI-generated. Fake influencers created using artificial intelligence are also rising in popularity, according to a New York Times report, with notable examples like Lil’ Miquela — a creation of tech company Dapper Labs — having already appeared in campaigns for Calvin Klein, Prada, and BMW.
Original Source: https://www.theverge.com/news/773567/vodafone-generative-ai-ad-presenter-tiktok
Original Source: https://www.theverge.com/news/773567/vodafone-generative-ai-ad-presenter-tiktok
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