Apple Is Dead Serious About Its $230 iPhone Sock

I am about to type some words; some words that you might not believe; some words that might make you pause and think to yourself, “Man, Gizmodo went full Clickhole, didn’t they?†But before you get any ideas, just know that everything I’m about to convey to you right now is completely 100% real. That includes the sudden existence of a $230 first-party sock for your iPhone. Happy Tuesday, I guess?

Meet the iPhone Pocket, which again, is a real accessory that Apple has bothered to write an entire press release for. It is almost exactly as I described: a knitted carrying case that you can shove an iPhone into, or anything really, as long as it’s relatively iPhone-sized or smaller. It is intended, like a purse or tote, to be worn on your body, and its origins, as Apple has so graciously explained to us, are quite deep. The inspiration, according to Japanese fashion designer Issey Miyake, who helped make the iPhone Pocket, was “a piece of cloth.†Wow… That’s like when I make an omelet in the morning, inspired by “some eggs.â€

Speaking of eggs, Issey Miyake, as a fun Easter egg, is the same designer who made Steve Jobs’ turtlenecks. Next up: blue jeans to adorn your iPhone’s bare bottom. You read it here first.

The iPhone Pocket comes in two sizes: a short strap and a long strap. The short strap is thankfully a little cheaper if your iPhone sock budget isn’t what it used to be. In this economy, lord knows mine isn’t. Apple is selling that one for $150, slightly more than the price of, like, three Anbernic retro gaming handhelds I’ve wanted to buy for a while. The straps will come in various colors, too. The short lad comes in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the $230 long boi comes in sapphire, cinnamon, and black.

I think what’s even wilder than the arrival of the iPhone Pocket is that this is actually not Apple’s first experiment with making a sock for you to put your expensive Apple gadget into. As many of the olds in the chat have noted, Apple also made the iPod Socks back in 2004 to, ya know, shove your iPod into. I’m not sure which knitting evangelist over at Apple has this kind of sway (or maybe it’s a caucus of Apple employees who demand more knitted stuff be made every 20 or so years), but this is a huge day for them specifically. Congrats, knitters, you did it… again.

Left: For your valuables.
Right: For your other valuables. pic.twitter.com/AAzCC7Vku9

— Joanna Stern (@JoannaStern) November 11, 2025

I don’t mean to be reductive; I’m sure for some people, mainly those in fashion, this thing is cool, and totally, 100%, not jockstrap-adjacent. According to Issey Miyake, the iPhone Pocket is made from “a singular 3D-knitted construction that is the result of research and development carried out at Issey Miyake,†which all sounds very esoteric and complex. Then again, Yoshiyuki Miyamae, design director of Miyake Design Studio, also claims that the iPhone Pocket, “speaks to the bond between iPhone and its user,†so I guess I’m back to not taking this seriously again.

But hey, whatever feelings you have about the iPhone Pocket are your own, and everyone else can just put a sock in it (or on it, if you’re so inclined). The iPhone Pocket is limited edition and can be purchased starting Friday, Nov. 14, at select Apple Stores and through Apple.com. Countries include France, Greater China, Italy, Japan, Singapore, South Korea, the U.K., and the U.S.