How to Tell If a Black Friday Deal Is Just Hype

Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it’s over. 

• Follow our live blog to stay up-to-date on the best sales we find.

• Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

• Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.

• Sales are accurate at the time of publication, but prices and inventory are always subject to change.

Black Friday is nearly here. Between Nov. 28 and Dec. 1, you’ll find promotions on products from companies both big and small, all vying for your clicks and the contents of your bank account. Many of these offers will claim to be great deals, with the implication that not buying the item during Black Friday will mean you miss out on massive savings. But not all Black Friday deals are really all that great—just because a product is discounted on Black Friday doesn’t mean it hasn’t been cheaper before, and won’t be cheaper later. Fortunately, there are a few strategies you can use to quickly figure out whether that “amazing deal” really is all that.

How to tell a good Black Friday price from a bad one

One of the best things you can do to tell if a Black Friday deal is legit is to employ the use of a price tracker. These sites and tools keep tabs on the prices for any given product across the many different stores and vendors where it is sold, in order to give you the best possible price, as well as show you whether that current “deal” really is that much lower than the original price or other deals that are out there.

A common technique to make deals look good is to pump up the price of the product: That way, when the company slashes the price for something like Black Friday, it can claim a large discount, even if the overall price tag isn’t much lower than the original price (if it’s lower at all). If something originally costs $60, a company can raise the price to $75, then cut it back down to $60, claiming it took 20% off. It’s accurate, but scummy, so watch out for it.

You can use a browser extension like CamelCamelCamel to watch a product’s price history on Amazon. But other trackers, like Capital One Shopping, can help you find prices and price histories for items across multiple stores. Their browser extensions are especially useful: If there’s another store selling the same product you’re looking at on Amazon for less, you’ll get a pop-up letting you know, with a direct link to that store’s product page.

Knowing whether something is a good deal isn’t all about getting the best price, though. You might see that an item isn’t any cheaper elsewhere on the web, but there’s more than just the general price tag to consider.

Make sure you’re not unknowingly buying an outdated piece of tech

I’m a big believer in old tech: I think we should be holding onto our devices for longer than many of us do. However, I don’t think companies should sell you old tech as if it were new, especially when new tech is right around the corner.

Amazon in particular is actually sometimes helpful here: If you’re looking at an outdated version of a product, Amazon lets you know, and gives you a link to the current version of that device. However, that’s only true if Amazon carries that new version of the device or if there’s a direct successor to that product. Lines are blurred these days: Last year’s device isn’t necessarily obsolete just because there’s a new version out, so Amazon doesn’t always try to sell you on the newer product.

And that can be fine! Last-generation laptops, tablets, smartwatches, and phones are often great choices: Tech is advancing so rapidly that it can be frugal and practical to buy older tech that still works well. Just look at the AirPods Pro 2: They’re not Apple’s newest earbuds, but they’re still excellent, and currently cost $80 less than the AirPods Pro 3 on sale. That said, a store telling you to buy something that won’t be able to update to the latest software later this year isn’t right. If you’re looking to buy a piece of tech on Black Friday, research is your friend. It’s more than okay to buy something that came out last year or the year before; what matters more is making sure the product will still work as it should in 2025, and if it’ll last as long as you’d reasonably expect it to.

If the reason a device is such a good price is because it’s obsolete, that’s not a good deal.

Not everything that’s “cheap” is good

On a similar note, be wary of cheap tech that simply isn’t very good. It might be affordable, but if it doesn’t work well, it’s not worth the cost.

Often, this issue arises with the many brands you’ve never heard of selling items for pennies compared to other companies. Sure, you could save some money and go with these brands, but what about the long-term investment? If the return policy is up, you’re sunk without a customer support channel, something many of these tiny companies lack themselves.

On the other hand, you might have heard of the brand, but the product itself just isn’t very good. It might seem like a steal to get a giant 65-inch 4K TV for less than $300, but if the picture quality is really poor, was that really worth it? (No.)

Read the reviews

One way to make sure that TV is worth its steep price cut, or whether those cheap headphones are going to pass the listen test, is to read reviews for the products you’re considering buying. I’m not talking about Amazon reviews, either: Amazon’s ratings can be helpful, but they can also be compromised. Sometimes the reviews don’t even match the product they’re supposed to be talking about, which doesn’t bode well for the integrity of the review. And in the age of AI, you can never be too sure who’s writing that customer review in the first place.

When it comes to tech, the best approach is to listen to the reviewers with technical experience, who put these products through their paces before issuing an opinion. An outlet like our sister site PCMag will help you figure out pretty quickly whether that TV is really worth the hype, and they show their work so you can understand how they came to their conclusions.

At the end of the day, it’s all about taking your time and doing your research—the opposite of the Black Friday “BUY IT NOW” strategy. Fight the urge to buy something on impulse, and make sure your money is going toward the best possible product for your needs.

What stores have the best sales on Black Friday?

Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, December 1, 2025. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers who can afford lower prices: think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog. 

Are Black Friday deals worth it?

In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything. 

Are Cyber Monday deals better than Black Friday?

Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.

Original Source: https://lifehacker.com/how-to-tell-if-a-black-friday-2025-deal-is-actually-good?utm_medium=RSS