Meta appointed Connor Hayes, Meta’s VP of product for generative AI, to become the head of Threads, per Axios.
Until now, Instagram head Adam Mosseri has been in charge of Threads. But the platform has grown into more than a side product of Instagram, necessitating additional leadership.
Though Threads only launched in 2023, its mobile daily active user (DAU) numbers are fast approaching those of X, according to market intelligence provider Similarweb. Currently, Threads is averaging around 115 million DAUs on mobile, with X’s DAU numbers reaching around 132 million.
TechCrunch has reached out to Meta for comment.
Original Source: https://techcrunch.com/2025/07/17/meta-appoints-generative-ai-vp-to-run-threads/
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