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Amazon Big Deal Days is coming October 7-8, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it’s over.
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New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.
After years of debating whether I need an ebook device, I finally bought a Kindle Paperwhite during Amazon’s (other) Prime Day sale a few months ago. I’m pretty happy with my purchase, and with my decision to de-Amazon my Kindle. If you’re looking to buy a Kindle during Amazon’s ongoing October Prime Day sale, you have many models to choose from, and I’ll walk you through all of them.
Kindle
The most affordable Amazon Kindle (with lockscreen ads) is currently going for $85 (list price $110), which matches its lowest-ever price, according to price-checking tools. If ads are a no-go, you can buy the Kindle (without ads) at $105 (list price $130), which is also the lowest ever price seen since its launch.
I seriously considered getting this version of the Kindle over the Paperwhite because it has a similar 300ppi display and it’s a lot cheaper. Ultimately, I went with the Paperwhite because I like having the screen flush with the rest of the device, and I also value the slightly larger screen, waterproofing, and extra battery life. If you don’t care for these features, the base Kindle is an excellent pick, particularly at these October Prime Day prices. It has a six-inch display and offers up to six weeks of battery life on a single charge.
Kindle Paperwhite
I think the Kindle Paperwhite is the best ebook reader for most people. It hits the sweet spot between price and performance, thanks to the seven-inch display, IPX8 waterproofing, and up to 12 weeks of battery life. During October Prime Day, the Kindle Paperwhite’s price has hit a new low, starting at $125 for the ad-supported version (list price $160).
If you want the Kindle Paperwhite without ads, you can get it for $145 (list price $180). This is the first time it’s gone below $150, which makes this an excellent deal too.
Kindle Paperwhite Signature Edition
The Kindle Paperwhite has an upgraded Signature Edition, which adds interesting features such as wireless charging, an auto-adjusting front light, and 32GB of storage, which is double the amount you get on the non-Signature model. None of these features are important to me, but they might catch your eye. The extra storage is handy if you use your Kindle to listen to Audible audiobooks (you’ll need to connect a pair of Bluetooth headphones for this). You’ll be happy to know that even the Kindle Paperwhite Signature Edition has hit a record low price during October Prime Day. You can get it for $150, which is a 25% discount from the $200 list price.
Kindle Colorsoft
For those who want a Kindle with a color display, the Colorsoft is the one to get. During Amazon’s October Prime Day sale, the Kindle Colorsoft is going for under $200 (list price $250), which is the lowest price I’ve seen so far. Don’t get too excited just by looking at the price though, because the Colorsoft is a polarizing device. My colleague Michelle Ehrhardt gave the Colorsoft a 3.5/5 in her review, and called it out for making black-and-white content look worse. She also doesn’t recommend it for reading comics, which makes it a tough sell overall. Its battery life is rated at eight weeks, which is lower than that of the Paperwhite.
Kindle Scribe
The Kindle Scribe is for those who want to be able to take notes, too. Lifehacker’s Deputy Editor Joel Cunningham gave the Scribe a 3.5/5 in his review, saying that it’s a great ebook reader but a disappointing digital notebook. It does not have waterproofing, which is a disappointing omission considering this product’s price. During October Prime Day 2025, the Kindle Scribe is down to $300 (list price $400), which matches its lowest ever price.
Looking for something else? Retailers like Walmart and Best Buy have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.
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Walmart’s Prime Day competition sale runs from Oct. 6 at 7 p.m. ET through Oct. 12 and includes deals up to 50% off. It’s an especially good option if you have Walmart+.
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Best Buy’s Prime Day competition sale runs from Sept. 27 through Oct. 12, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
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Target’s Prime Day competition sale runs from Oct. 5 through Oct. 11, and it has deals going up to 50% off. You can become a Circle member for free.
Original Source: https://lifehacker.com/tech/amazon-kindles-october-prime-day-2025?utm_medium=RSS
Original Source: https://lifehacker.com/tech/amazon-kindles-october-prime-day-2025?utm_medium=RSS
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