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TikTok is putting the spotlight on songwriters

TikTok will now let songwriters highlight tracks they’ve written or co-written directly on their profiles. The list of songs will live within the “Music†tab on their profile, similar to the one TikTok already offers for artists on the platform. Users who register as songwriters will also get a “Songwriter†label beneath their account name.

These new features build upon some of TikTok’s existing tools for songwriters, including the “New†tag that appears on newly released music and the ability for users to save a song on a music streaming service. TikTok also rolled out a “BehindTheSong†hub in 2023, where songwriters, artists, and producers can share more about the making of their music, in addition to the more recently launched “Off the Record†series with artists like Shakira, Charli XCX, and Meghan Trainor.

Music is a huge part of TikTok, with the platform helping boost the popularity of songs and even drive TikTokers to stardom. It has also worked with artists like Taylor Swift to build hubs to promote their music, and added the ability for users to save songs to their SoundCloud accounts in May. In 2023, it launched a standalone music streaming app, but shut it down in 2024. 

For now, TikTok is launching its new songwriter features in a closed beta with a “limited number†of publisher partners. Songwriters and publishers can sign up for a waitlist to gain access to these features in the future.

Original Source: https://www.theverge.com/news/708611/tiktok-songwriter-features-music-tab

Original Source: https://www.theverge.com/news/708611/tiktok-songwriter-features-music-tab

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