On April 17th, 2025, Judge Brinkema ruled that Google did act illegally to acquire and maintain monopoly power in online advertising. Now, DOJ and Google lawyers are returning to the courtroom to argue over whether this should lead to a Google breakup by forcing the company to sell its AdX exchange.
In the initial trial, the DOJ argued that Google unfairly locked up the market for ad tech tools that publishers and advertisers rely on to monetize their websites and market their goods. Google responded that it created efficient products that work well for customers and said it faced plenty of competition.
Read on below for all of the updates and notes from the case.
- Google calls DOJ’s proposals “radical and reckless.â€
- DOJ seeks to remove Google’s “massive head start†in ad tech.
- DOJ antitrust chief praises Google ad tech court’s efficiency.
- We’re at the courthouse where Google is fighting another break up attempt.
- The US government is taking a second stab at breaking up Google
- DOJ asks court to split up Google’s ad tech empire
- Google is in more danger than ever of being broken up
- Google loses ad tech monopoly case
- Google and the DOJ make their final arguments in the ad tech monopoly case
- Google’s empire is under siege
- Tech critics want a Google exec punished for deleted chats
- Google is replacing the exec in charge of Search and ads
- How Google tried to unravel the DOJ’s ad tech case
- Google and the DOJ are out of court until November 25th.
- Google says a closed ad ecosystem isn’t anticompetitive — it’s just safer
- How Google made the ad tech industry revolve around itself
- TL;DR on the DOJ’s ad tech antitrust trial against Google.
- Why Google is back in court for another monopoly showdown
- Google employees’ attempts to hide messages from investigators might backfire
- In US v. Google, YouTube’s CEO defends the Google way
- How Google got away with charging publishers more than anyone else
- How Google altered a deal with publishers who couldn’t say no
- Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’
- Google’s ad server is “slow and clunky†— but virtually everybody uses it.
- Day 2 of the Google-DOJ antitrust trial begins.
- Google and the DOJ’s ad tech fight is all about control
- Google and the Justice Department have made their opening salvos in court.
- The Google ad tech trial is kicking off this morning.
- Google and DOJ return for round two of their antitrust fight — this time about ads
Original Source: https://www.theverge.com/24237832/google-monopoly-trial-ad-tech-antitrust-us-search
Original Source: https://www.theverge.com/24237832/google-monopoly-trial-ad-tech-antitrust-us-search
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