X’s new link experiment on iOS may be artificially inflating traffic. Websites like Substack and Bluesky noticed a sharp increase in “fake” views following the update, something that Nick Eubanks, the VP of owned media at the digital marketing platform Semrush, attributes to a new behavior that preloads content before users click on it.
“What’s happening here is a classic case of metrics distortion caused by product experimentation at the platform layer,” Eubanks tells The Verge. With the new experiment, X will collapse a post when you click on its link, allowing you to interact with the like, repost, reply, and bookmark buttons while viewi …
Read the full story at The Verge.
Original Source: https://www.theverge.com/news/816451/x-fake-traffic-preloading-links-bluesky-substack
Original Source: https://www.theverge.com/news/816451/x-fake-traffic-preloading-links-bluesky-substack
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