YouTube is the most powerful platform in entertainment, and as such it has outsize influence on what kind of entertainment people make and watch. When YouTube adds a mid-video ad break, videos get longer to accommodate it. When YouTube tells podcasters to make video, podcasters make video. And for its next act, it appears the company is prepared to turn all its creators into livestreamers.
On this episode of The Vergecast, The Verge‘s Mia Sato takes us through all the news from last week’s Made On YouTube event, and explains why live content is so important – and so hard to cultivate. YouTube’s other big focus this year appears to be AI, …
Read the full story at The Verge.
Original Source: https://www.theverge.com/podcast/783282/youtube-livestream-ai-ads-vergecast
Original Source: https://www.theverge.com/podcast/783282/youtube-livestream-ai-ads-vergecast
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